And an editorial comment...

... I don't know if it's that I've had class with the man nearly every semester for the past almost four years, or if it's just that his theory makes sense of a lot of things that bother me on a regular basis, but I think Hawkes is dead on with everything he says, and everything he says is exactly why I won't go into advertising despite the fact that the number one thing my Ph.D. makes me do is read floating signifiers with the accuracy and depth of (insert insane sports metaphor here that I would make if I knew more about sports). Realizing that there's actually a way to look at capitalism as Satanic, and that looking at capitalism in that way answers the majority of the minor ethical issues I had with Louis Vuitton purses makes the world make a lot more sense than it did.

YAY for David!

And let's all hope that he doesn't decide to haul off to another school before I finish my Ph.D....